Journal 2: Appropriation

26 Jan


a. The original intended meaning of this poster was a movie poster for ‘The Dark Knight’ featuring the Joker with the words, “Why so serious?” and drawing a red painted smile with his finger.

b. The image is appropriated by replacing the Joker with Ronald McDonald. The words now read: “Why so delicious?”, refering to McDonalds food. Ronald paints the McDonalds logo where the Joker’s smile was, and the words “I’m loving it” (McDonalds slogan) replace “The Dark Knight.”

c. The new meaning produced from the appropriation is slightly eerie. Clowns are sometimes considered frightening, and showing Ronald McDonald in this light does not making him an exception. It makes me wonder, Why IS McDonalds so delicious? What do they put in their food?! Suddenly I am creeped out and have lost my appetite.

This is my attempt at appropriation. And, no, I am not saying Apple is evil! And I am most certainly not picking on Steve Jobs. I just thought this would be an interesting idea. Notice the correlation between the fact that the serpent told Eve that the apple (or fruit) would give her wisdom (hence Apple’s slogan, ‘Think Different’), and though it did, it also lead to death (Steve Jobs’ death being an example). However, this poster could also mean that technology in general may be leading to the destruction of the world. Then again, it could mean that Apple is so tempting that man cannot resist. There is a lot to be interpreted from this,  so I am not trying to persuade viewers of anything; I am only presenting them with a thought.

*The painting I used in the poster is called “Temptation” by William Strang


One Response to “Journal 2: Appropriation”

  1. Sharon Prest February 10, 2012 at 3:03 pm #

    Excellent examples (creepy clowns). Also, loved your appropriation – it was well done.

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